The “Mom Job” For An Introvert

The “Mom Job” For An Introvert

08 Apr 2016 Leading Business No Comments

I'm going to offend some people here. And for that I'm sorry. Please take this as my personality and trying to help others like me. That doesn't mean I think ill of others who do this whole working mom thing differently... Just that it's not for me and

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How to Grow Fast and Fail Spectacularly

10 Feb 2016 Gaining Traction No Comments

You read that right! Grow fast but fail spectacularly. (It seems I have a theme in my last couple blog posts.) I see a lot of marketers who can grow your business fast! But they forget something really, really important... The brand. They will sacrifice the brand (in graphics,

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Don’t Sacrifice Your Brand For Big Numbers

27 Jan 2016 Gaining Traction, Social Media No Comments

Here's a quick Marketing Tip of the Week for you! You can follow every marketing trend and get fantastic stats from it (I've seen it done!). But when you are just doing what everyone else is doing... Are you getting the right people to pay attention? This is really

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How to Respond to Trolls (And Other Tips for Responding on Social Media)

22 Oct 2015 Social Media No Comments

If you've been on social media for any length of time, then you know there is a period when no one comments on your blogs or responds to you on social media (or maybe just your mom). But what about when you do get responses? And they aren't what you were

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What To Do With Facebook Ad Options

15 Oct 2015 Social Media No Comments

Facebook ads used to be really simple. Choose your targeting, create your ad, wait for it to be approved... Run your ad. But now there are so many details and qualifications, and it seems like Facebook is constantly changing how it works. How on earth are you supposed to keep up? Don't

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How to Be Organized and Get More Done

08 Oct 2015 Leading Business No Comments

First question: do you know where your phone is? If you don't, then you're probably disorganized. Okay, terrible question. Because I don't know where my phone is, and I am super organized. That's not true. I am organized, but I also know where my phone is. I didn't used to though. I don't mean

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4 Goodies You (Yes, You!) Can Find in Google Analytics

25 May 2015 Website Traffic No Comments

I recently talked about how you can't do marketing well unless you measure it. And I talked about my favorite Facebook insights with a bonus Twitter insight. Haven't read it? Check it out here. Let's get to the really big one though -- Google Analytics. Google Analytics is something else, am I

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Do You Really Need to Know What Inbound Marketing Is?

04 May 2015 Gaining Traction No Comments

Have you heard this term? Inbound Marketing. Fancy, right? What the heck does it mean? I've seen some fancy definition that make no sense. (I think some people write definitions just to confuse you... and sometimes that's so you'll throw money at them and tell them to do their thing.) But a writer I

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You Can’t “Do” Marketing Without Measuring It

27 Apr 2015 Gaining Traction No Comments

Okay, I suppose you can do marketing without measuring it. But then what's the point? You have no idea what's working, why something is working, what's not working, or how to reproduce it. So you have to measure your success (or lack of) to really do marketing well. You know what’s great? Facebook Insights. Google+

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Social Media Marketing Tip #89

20 Apr 2015 Social Media No Comments

You know what we all love to see from our favorite brands? A little behind the scenes action! How many of you have had marathons watching the behind the scenes appendices from the Lord of the Rings trilogy? Just me? No one else? (Well this got awkward…) It's seriously fascinating stuff. Like how

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