I know I’m a few days late on this, but while watching this Microsoft/Windows commercial I was thinking about how Apple isn’t the only one in the game anymore (though still the coolest in my mind):

I watched part of the Apple presentation last week, heard people talk, and read a couple reviews. I get that Steve Jobs really made the company (also literally). I get that he was the face and the energy behind it. I get that he didn’t exactly leave another of himself behind. (But if he had found another genius like himself, would he have poured into them like a good leader should, or would he have felt threatened? It’s a fair question…)

Anyway, back to the Windows commercial. This is what Apple is competing with. 
I seriously hate to admit it, but the products coming out of other companies aren’t terrible anymore. I suppose it’s all part of the innovation cycle. 

Here’s the thing though…what is it Apple is competing with exactly?
Simplicity. Something that works with what we already have (USB anyone?). Low-cost. Something for normal life that we can’t easily destroy.

So does Apple always have to counter with the newest thing? The prettiest thing? The next innovation? Or is it okay that those of us with 2 year olds who have accidentally dropped kicked their phone while chasing them get an Apple product that fits with their life too? 

This doesn’t mean Apple is done; that doesn’t mean they’re going away. I mean, they might. But not necessarily. At the very least, Apple TV is still gaining ground, and we’re constantly moving to a “digital movies/books/TV only” place, so I think that still has it’s place.

I’m glad Apple is taking some time and figuring out who they are now that Steve Jobs is no longer there. They need to keep giving us something (and they will), but we look forward to what’s really super awesome next! (If anyone is reading this, I vote teleportation device with my next phone.)

Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the new iPhone 5C at Apple Inc’s media event in Cupertino, California September 10, 2013. (Credit: Reuters/Stephen Lam)

September 17, 2013

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