Disclaimer: I did not watch the entire Super Bowl and therefore did not see all the ads. I did get to follow along on Twitter with #adbowl to catch up though. First, I was late to the game because our car battery died and we kind of needed that to get to work Monday morning…so that had to be taken care of ASAP. Also, watching TV consistently with a two-year-old is never guaranteed (especially when awake, but even when they’re in bed).
But I still want to write about what may very well be the biggest television advertising event of the year! These aren’t necessarily my favorite ads, nor my least favorite (a.k.a. boring and I don’t remember you). I’ll leave it to others to write about that, and you can follow me on Twitter to see in-the-moment thoughts. Perhaps one day I can watch everything and write about it, but until then, here’s what I saw that worked (or didn’t work) that stuck with me.
One. Pistachios with Stephen Colbert
So good, I don’t even know what to say. I thought it was funny, and it got a good laugh in the room (party at church with a few hundred people). Stephen Colbert doesn’t do anything out of character, and this commercial was no exception.
What came as a surprise was that just one commercial after the initial Pistachios ad Colbert popped up on screen yet again! With even more pistachio green! He begins by mentioning that Pistachios sales haven’t skyrocketed in the last 30 seconds (this was on purpose) “…due to lack of “branding.””
Commence 5 seconds of brilliant Colbert weirdness.
Two. The Muppets, Toyota, and a Brooklyn Nine-Nine Sighting
Muppets & Toyota team up to bring mid-Super Bowl smiles to adults and children everywhere — alongside Terry Crews being nothing less than awesome. Is it coincidence that the award winning comedy starring Crews, Brooklyn Nine-Nine, also had commercials during the Super Bowl and claimed one of the much anticipated post-game time slots for a show? If it was coincidence in advertising, someone got really lucky; but I doubt it.
Three. Jaguar #goodtobebad
Not a whole lot of hashtag use by advertisers overall tonight. Jaguar took the plunge though with a few noteworthy British gents. I see a lot of women using #goodtobebad. Women are the primary buyers for things like cars, computers, banking…big-ticket items (from She-conomy). Men don’t want to get in trouble I suppose? I doubt there is a quick uptick in Jaguar sales, but perhaps over a little longer span of time they’ll see some of their ad money back because the ladies gave in to their man begging for something faster and sleeker than his Chevy. As long as he picks up the accent and becomes Tom Hiddleston.
Lots of celebrities in the ads tonight. Is that normal for Super Bowl? I truly just don’t remember. This ad, with John Krasinski, did so many things right. Like Pistachios with Colbert, they simply told it like it was — we’re not buying an ad during the Super Bowl but the first spot after the game, and we’re saving 1.5 million dollars in the process.
Cute, but not a noteworthy ad…yet. Personally, I didn’t pay much attention after that…but I did have to look it up once my Twitter feed filled itself up with #EsuranceSave30. (Any of you tweet that?) This is another ad that took advantage of hashtags, and this is seriously the way to do it. Save money on an ad, be clever, and give your fans something they want–a chance to win 1.5 million dollars! In the meantime, millions of people who left the TV on tweeted about you. Then add a few million more who missed the ad but saw their feeds fill up and wanted to know why.
I’m about to rant a little. You know what I’ve seen a lot in my Twitter feed and even on Facebook lately? “I finally got all my domains off of GoDaddy!” The name GoDaddy is now synonymous with risqué commercials and web hosting, but does that really make a good ad campaign and business practice?
So does the new look at advertising from GoDaddy change anything for their business? As long as this is a change across the company and they’re going to have better service and quality in general, then maybe. It will probably take some time because more companies in web hosting are recognized now (I recommend Namecheap or enom, by the way), but it will be interesting to see what happens to GoDaddy.
Other notable ads: Coke, Audi, RadioShack (ha…), David Beckham (did anyone notice what the ad was for?)
What Super Bowl ads were notable to you?