eCommerce Lead Purchase

eCommerce Lead Purchase

For a start-up eCommerce store my team and I built a funnel with a lead purchase (Free+Shipping) set up, with Facebook Ads taking people to the page.

Testing with interest targeting, we quickly found quite a few interests that got purchases for an average of $5.56 per purchase. Not only does this get leads into our email system, people making larger and second purchases, we also made a few dollars on each initial sale.