I think I went backwards a few numbers this time. It’s all good. This should probably actually be #1 simply because this is a great post if you need to know where to start.
I don’t know who you follow online, but it’s intimidating to look at someone like Jon Acuff posting a million times every day on twitter, not to mention how he fills up His Pinterest boards and Instagram feed (and shares them on Twitter). I know he’s on Facebook too. Then there are the big brands like Chick-Fil-A that have so many pictures of their chicken your mouth could be watering 24/7. And the fans they retweet–where do they come from??
Social Media Tip #11
When getting your business onto social media, most importantly you need to ask yourself: where are you customers and potential customers? In fact, never do anything in advertising without considering your target market–who you’re trying to reach.
Next, think about yourself and your team: What do you want to do? What can you do in the time that you have and with the resources you have? What can you focus on and build well?
All you have to do is start somewhere. Maybe you want to be on Facebook, LinkedIn, and Twitter. Pick one. Get it up and running. Then add to your social media strategy.
There’s a lot out there about when it’s best to post and how often [an example here]. Read the information and consider it, but take it with a grain of salt. If you’re “supposed” to post 10 times a day and you start out that way, you’re going to get overwhelmed and run out of content very quickly. Make 10 times a day a future goal, but figure out what you can do now and do that.
How about once a day, 3-5 days a week. Have a plan for these posts. One post is about your company, one asks a question of your fans, and another shares something having to do with your industry that your fans will be interested in. Sharing blog posts and asking people to share your page are great ideas too.
One special note: when you start small, so will your audience. The quickest way to kill your business’s page though, is to stop posting. Start with a small goal, don’t stop posting, and don’t give up. If you’re paying attention to your audience, then it will grow!
If you want some more in-depth info on starting your company’s social media pages, take a look at this really great article on TheMarketingNutz.com — Social Media Communities: 10 Tips to Build, Grow, & Sustain.
Did you start small? Where is your company online? Post your links in the comments to share them!