How to Grow Fast and Fail Spectacularly

You read that right! Grow fast but fail spectacularly. (It seems I have a theme in my last couple blog posts.) I see a lot of marketers who can grow your business fast! But they forget something really, really important… The brand. They will sacrifice the brand (in graphics, language, spam, etc) to get short term growth. And the numbers are seriously fantastic! But the problem… is what happens after.