How to Grow Fast and Fail Spectacularly

You read that right! Grow fast but fail spectacularly. (It seems I have a theme in my last couple blog posts.) I see a lot of marketers who can grow your business fast! But they forget something really, really important… The brand. They will sacrifice the brand (in graphics, language, spam, etc) to get short term growth. And the numbers are seriously fantastic! But the problem… is what happens after.

Don’t Sacrifice Your Brand For Big Numbers

Here’s a quick Marketing Tip of the Week for you! Don’t sacrifice your brand just to get bigger numbers. You can follow every marketing trend and get fantastic stats from it (I’ve seen it done!). But when you are just doing what everyone else is doing… Are you getting the right people to pay attention? This is really an argument of what kind of growth is best. Does slow and

What is inbound marketing?

Do You Really Need to Know What Inbound Marketing Is?

Have you heard this term? Inbound Marketing. Fancy, right? What the heck does it mean? I’ve seen some fancy definition that make no sense. (I think some people write definitions just to confuse you… and sometimes that’s so you’ll throw money at them and tell them to do their thing.) But a writer I work with has a superb explanation of it on her site. Inbound Marketing: Marketing whereby people

You Can’t “Do” Marketing Without Measuring It

Okay, I suppose you can do marketing without measuring it. But then what’s the point? You have no idea what’s working, why something is working, what’s not working, or how to reproduce it. So you have to measure your success (or lack of) to really do marketing well. Measure it Here You know what’s great? Facebook Insights. Google+ and Twitter Analytics are cool, but these are seriously in-depth! And since

4 Ways to Brand Yourself Online

What is a brand? It’s you. Your company. Now, better question, what is your brand doing online right now? Sometimes during the holidays we can get a little lost – caught up in selling and things we ‘need to say’… But is that all you want to do? All you should be doing? (In fact, working with some clients right now I feel like there’s a hashtag chat with other

Redefining Men

I saw the ‘Champions of Facial Hair’ commercial during the Spurs game and remembered how, when we first saw it, David’s initial thought was to question why Just For Men was using hipsters as their actors. Don’t they target older, ruggedly handsome men with grey hair? Yes. Yes they do. But this commercial is different. 1. Young men 2. With beards and mustaches 3. Who are hipsters Why this new

National Penguin Day

I had an idea for a National Penguin Day blog post. Unfortunately, that was April 25 while I was still getting used to having two kids to take care of. Instead, here’s a penguin commercial to brighten your day today! Client: Residence Inn Agency: mcgarrybowen Tagline: It’s not a room. It’s a residence. Penguins were most popular a few years ago with the release of movies like March of the

On Blogging…

I’ve told people before that they should be able to write a blog post in an hour. The answer is pretty much this coupled with a dumbfounded face: “An hour??!” Yes. An hour. How else do bloggers and brands churn out so much content? If you read from a blogger about how to blog, they’ll tell you that if you’re spending more than an hour on a blog post you’re