Don’t Sacrifice Your Brand For Big Numbers

Here’s a quick Marketing Tip of the Week for you! Don’t sacrifice your brand just to get bigger numbers. You can follow every marketing trend and get fantastic stats from it (I’ve seen it done!). But when you are just doing what everyone else is doing… Are you getting the right people to pay attention? This is really an argument of what kind of growth is best. Does slow and

What To Do With Facebook Ad Options

What To Do With Facebook Ad Options

Facebook ads used to be really simple. Choose your targeting, create your ad, wait for it to be approved… Run your ad. But now there are so many details and qualifications, and it seems like Facebook is constantly changing how it works. How on earth are you supposed to keep up? Don’t worry, because we’ve got it all laid out for you, complete with a free download! Because you can

Social Media Marketing Tip #89

You know what we all love to see from our favorite brands? A little behind the scenes action! How many of you have had marathons watching the behind the scenes appendices from the Lord of the Rings trilogy? Just me? No one else? (Well this got awkward…) Behind the Scenes It’s seriously fascinating stuff. Like how long it took two men to piece together every chain in every piece of

13 Ways to NOT Talk About Yourself

When you’re running your social media accounts there is one thing that’s easy to talk about. Your business. Promotions, news, your people, pictures of your workplace… I could go on. But that’s not all we want to hear about. It’s Like You’re on a Date No one likes the guy who talks just about himself and ignores you on a date. Or the girl (pretty as she may be) who

Different Network, Different Audience

How many social networks do you post on? What do you post on each network? Let me just say one thing… I hope you don’t just post the same thing across all 18 social networks you have. In fact, if you have your Facebook and Twitter connected… please undo that! It’s very impersonal to see you say the exact same thing in 2 different places. Different Messages For Different Audiences

Why should I post more often on social media?

So, why should you post more, rather than less, often on social media? So we know you! When copywriting, I’m a “less is more” kind of gal. Sometimes that’s not the case when I’m talking, like, out loud, but that’s different. Shorter copy means I can grab your attention better, usually. But the amount of posts? That’s completely different! Think about your brand. Who are you? Are you friendly? Knowledgeable?

Why I Hate Facebook

If you came here from Twitter, then you already know the answer. But in one word, I can describe to you why I hate Facebook: Clutter. Since I’m in marketing, I’m probably expected to like Facebook because it’s so saturated and full of potential clients, followers, and people who buy stuff! But seriously. There is just. Too. Much. Stuff. Yes all the “share this if” photos are gone, but I

What’s the Word on Ello?

So what’s the word on Ello? Well, that depends on who you ask. If you ask them, they are simple, beautiful, and ad free. Currently invitation-only, they claim they will never sell your information to to third parties. I’ve heard it called the next anti-Facebook network (in articles from the likes of The Washington Post, New York Daily News, and more). And wouldn’t you call them that too, simply knowing