Throughout the semester we get more leads at the start of a semester (for as little as $1.36 per lead), but overall leads are $10.42 from August - December.
From these leads the dance studio contacts them to set up a free lesson time and hopes to add them to the roster for the year! They're very happy with ads as most of the leads that come in end up staying at the studio.
On this page is the most recent ad created.
You can also see a portion of the landing page I created after a lot of testing ads and landing pages to see what got the most people opting in. The image is a slideshow of images that are also used in the ads.